Whitney Economics · 2026 Research Report
North Carolina's Hemp Industry Is a $4.4 Billion Economic Engine
Presented at the CBHD 2026 Hemp Summit · The Umstead Hotel, Cary NC · March 11, 2026 · 23 NC General Assembly members in attendance
Finding 01 · Industry Revenue
$3.2B
in annual revenue generated by hemp-related businesses across North Carolina.
NC has emerged as a regional hub for hemp manufacturing, distribution, and retail — attracting businesses relocating for NC's favorable business climate. The number of retail storefronts has more than doubled since 2023.
Finding 02 · Total Economic Impact
$4.4B
total economic impact when accounting for multiplier effects within the retail sector.
The retail sector alone drives massive downstream economic activity across local NC communities — from supply chains to wages to tax contributions.
Finding 03 · Employment
16,000+
North Carolina jobs supported by the hemp industry, generating $702.5 million in wages.
$1.8 billion in retail sales represents the fastest-growing segment. The industry supports farmers, manufacturers, distributors, and retailers across every region of the state.
Key Findings at a Glance
- $87.8 million in annual state sales tax revenue from hemp retail activity alone
- Over 90% of hemp businesses are profitable or breaking even — outperforming national small business averages
- $1.8 billion in retail sales representing the fastest-growing market segment in NC
- Study data compiled from NC hemp manufacturers, distributors, and retailers — C-stores and big box stores excluded
“
Hemp is not a fringe market — it is a major contributor to North Carolina's economy, supporting small businesses, farmers, and working families across the state.
Dustin Brauns
· CBHD Vice Chairman · CEO, Modern Distribution, Inc.
What Restrictive Legislation Would Cost NC
The study finds that policies limiting access to quality hemp-derived cannabinoids could trigger a significant economic contraction across the state.
12,000+
Jobs eliminated statewide
1,500+
Business failures
$513M
Lost wages
$3.7B
Reduced economic activity
CBHD
Cultivating Breakthroughs in Healthy Development
North Carolina Has an Opportunity to Lead with Smart, Responsible Policy
The data is clear. Download the full Whitney Economics report and help us share these findings with NC lawmakers before the April 21 session.
